Author Brand

Terry Frost

An author brand concept that gives a literary voice a memorable, flexible visual identity.

Terry Frost cover

Chapter 1: A Name on the Shelf

This project imagines how an author can become recognizable before a reader opens the book. The full case study will introduce the voice, audience, and brand direction.

Chapter 2: Building the Voice

The process chapter will cover typography, marks, covers, promotional pieces, and the system that keeps the identity consistent across formats.

Chapter 3: Easy to Remember

The final story will show how the Terry Frost identity can feel literary, clear, and ready for many future titles.